Promotions

• Design

• Evaluation

• Execution

• Planning

• Variables Influencing Consumer Response to Promotions

• Budgeting Your Promotions

• Promotional Objectives

• The Promotion Planning and Evaluation Process

Coupons

• Design

• Evaluation

• Execution

• Planning

• Avoiding Coupon Fraud

• Benefits of Participating in FSI Co-equity Programs - Manufacturers

• Benefits of Using Coupons -- For Manufacturers

• Call to Review the Industry’s Handling Allowance

• Consumer Coupon Usage

• Coupon Design

• Coupon Use Rises 27%, Drives Redemption to 3.3 Billion in 2009

• Coupons Are Cool Again

• Coupons or Retail Discounts - Which Work Better?

• DataBar: Avoiding Implementation Pitfalls

• Family Code Checklist

• GS1 DataBar: Key Implementation Dates

• How to Budget for Coupons

• Implementing New Coupon Coding Standards

• Processing

• Respect the Coupon: Three Views of Life Without Coupons

• Setting Coupon Face Values

• The Promotion Planning and Evaluation Process

• Tutorial: Getting Started with Coupons

• Tutorial: Issuing Internet Coupons

• What Does Your Coupon Face Value Say About Your Product?

• What Really Drives Coupon Redemption?

• Where the Coupon Users Are

Rebates

• Design

• Evaluation

• Execution

• Planning

• Consumer Rebate Challenges

• Escheat

• President Signs Appliance Rebate Program

• Rebates - Debunking Myths and Re-examining Program Measurement

• Rebates and Consumer Perceptions

• Why Do Manufacturers Like Rebates?