Coupons 101

If you are looking for basic information on coupons and coupon promotions, you have come to the right place!  This section offers a quick look at coupons, from their history to the benefits of integrating them into your marketing plan.  Click on one of the links below to begin your exploration of coupon promotions.

• Distribution Method Definitions
• Tutorial: Getting Started with Coupons
• Tutorial: Issuing Internet Coupons
• History of Coupons
• Coupon Processing - Dividing up the Responsibilities
• Benefits of Using Coupons -- For Manufacturers
• Benefits of Using Coupons -- For Retailers
• Glossary of Industry Terms
• How to Budget for Coupons