JICC Recommends Delay in DataBar Implementation
Findings from a recent GS1 US survey indicate that most retailers are aware of initiatives to use the DataBar coding on coupons; however, it is unclear when they will be ready to scan the code at checkout.
If retailers aren’t completely ready, the planned switchover could slow down checkout lanes and generally gnarl the redemption process. Therefore, the Joint Industry Coupon Committee is recommending postponing full DataBar implementation until January 1, 2011, a year later than the original sunrise date.
Setting Coupon Face Values
Between 2003 and 2007, the average face value distributed for manufacturer-issued coupons rose more than 24%, outpacing the inflation rate. When purchase requirement was thrown into the mix, the increase was even greater. Given these increases, determining a coupon’s optimum face value becomes an important part of the planning process – face values that are too low may be ignored, while those that are too high run the risk of being misredeemed. Read More
Retailer Internet Coupon Guidelines
The Internet has become a viable means of distributing coupons for many manufacturers, but a source of concern for retailers looking to accept such coupons. Despite the manufacturers’ implementation of safeguards to distribute legitimate digital coupons, consumers continue to encounter retailers nationwide that will not accept them.
Retailer Internet Coupon Policies
Most major retail chains have stated policies to either accept Internet print-at-home coupons or to generally allow them. However, many also permit local management to make the final decision about what’s accepted at checkout. In some cases, this local deference has meant that specific stores or regions may have policies to not accept Internet coupons while the chain’s stated policy is to accept them. Read More
The Internet Redeems Coupons
The Internet promises to deliver traditionally underserved and otherwise unreachable demographics. Add to that, the potential for media-rich content and contextual relevance and you have a coupon-delivery opportunity that should out-perform traditional tactics. Research conducted by CMS in 2006 indicates that's exactly the case, with redemption rates well over 10 times that of traditional, offline coupon distribution methods.
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Welcome CouponInfoNow.com!
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Coupons Work -- Period!
Time after time, coupons have been proven to increase your sales volume with a higher ROI than any other marketing tactic. With quantifiable advertising value, retail flexibility, and direct contact to your most valuable consumers, coupons work! One study even showed coupons generating a 7.8% boost to volume and a 116% ROI.
Call to Review the Industry's Handling Allowance
Brands and retailers want the same thing: to effectively and efficiently sell more products. Coupons represent a very useful option to aid that goal. But for coupons to continue to be a valuable resource, the industry must fairly, accurately and completely assess the costs involved with proper handling. Read More