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Join Matthew Tilley, CMS’s Director of Marketing, as he answers these questions and more, when he discusses the findings from the 2007 CMS Consumer Study. This study provides a comprehensive look at coupon user’s demographics, behaviors, and ethnicity, with particular insights into the acculturated and non-acculturated Hispanic population.
Avoiding DataBar Implementation Pitfalls
The new GS1 DataBar presents exciting couponing opportunities; but, the change also offers its own set of unique challenges. CMS’s ViviCodes service simplifies the daunting task of learning and applying the technical details of the complex symbology. However, as the industry transitions, potential pitfalls continue to threaten smooth, successful implementation.Digital Coupons Take Center Stage at ACP Event
Featured Articles
What Really Drives Coupon Redemption?
You’ve probably asked: “What kind of redemption should I expect for this coupon?” While it’s a really good question, it hardly has a quick and easy answer. In fact, this kind of question usually leads to even more questions before any answers emerge.
Setting Coupon Expiration Periods
As a means of spurring faster sales and controlling liability, marketers have shortened coupon expiration periods, or the length of time during which a consumer can redeem a coupon.
Respect the Coupon: Three Views of Life without Coupons
While we often talk about the value coupons add to the marketing mix, what happens if coupons are taken away? The following are three examples of the negative impact of withholding one of consumers' favorite promotions
